Cable TV Upfronts Victim of Advertisers’ Desire for Flexibility

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<p>Turner Broadcasting is on track to end negotiations with volume flat to down low-single digits, with cost to reach 1,000 viewers increasing between 5% and 6%,… Source: <a href="http://adage.com" class="autohyperlink">adage.com</a> See on Scoop.it – Broadcast Beat Magazine, Daily Edition</p>

RMP Editorial

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Turner Broadcasting is on track to end negotiations with volume flat to down low-single digits, with cost to reach 1,000 viewers increasing between 5% and 6%,…

Source: adage.com

See on Scoop.it – Broadcast Beat Magazine, Daily Edition

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