Hey Nielsen: If TV audience measurement ain’t broke, don’t ‘fix’ it
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<p>Hey Nielsen: If TV viewers measurement ain’t broke, do not ‘repair’ it VentureBeat Matt Smith is a acknowledged digital media business evangelist and thought chief, having spoken on the National Association of Broadcasters (NAB) Show, TVNext, Streaming… Source: <a href="http://venturebeat.com" class="autohyperlink">venturebeat.com</a> See on Scoop.it – Broadcast Engineering</p>
Hey Nielsen: If TV viewers measurement ain’t broke, do not ‘repair’ it VentureBeat Matt Smith is a acknowledged digital media business evangelist and thought chief, having spoken on the National Association of Broadcasters (NAB) Show, TVNext, Streaming…