Prefundia Promotes Crowdfunding Preawareness

Preawareness — in studio parlance, it usually refers to viewers’ recognition of a film property before its release. In today’s crowded landscape, it’s considered an important factor when greenlighting Hollywood tentpoles, and it’s why you see so many remakes, reboots and franchise films. In the indie world, there’s preawareness too. It can be created by everything from grassroots publicity before a film’s release to the ability of successful crowdfunding campaigns to stoke interest in a project. And, if the folks at Prefundia are right, there’s crowdfunding preawareness — buzz preceding a project’s launch on Kickstarter or Indiegogo that can help […]