Race Intensifies for Multiplatform Ad Systems

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<p>Race Intensifies for Multiplatform Ad Systems: “We want to help them move to more impression-based buys,” says John Patrick, product engineering director at Imagine. Another hot topic is …</p> <p>Source: <a target='_blank' href='https://w1.buysub.com/pubs/K2/BCB/nav_sign_in_combo.jsp?cds_page_id=83582&cds_mag_code=BCB&id=1406116643036&lsid=42040657230046676&vid=1'>w1.buysub.com</a></p>

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Race Intensifies for Multiplatform Ad Systems: “We want to help them move to more impression-based buys,” says John Patrick, product engineering director at Imagine. Another hot topic is …

Source: w1.buysub.com

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