<p>See on Scoop.it – Broadcast EngineeringIn what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.See on <a href="http://www.adweek.com" class="autohyperlink">www.adweek.com</a></p>
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See on Scoop.it – Broadcast Engineering
In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.
See on www.adweek.com
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